The Ferrari Lifestyle Experience: Italy

CHALLENGE:

To engage insurance brokers and introduce a new product line that redefines the approach of insurance policies. It is about overcoming the classical stereotypes of what an insurance product has to be and is traditionally about. But how do you transform insurance into a hip and exciting Lifestyle-Product that creates customer engagement on all levels? 

OUR EVENT-SOLUTION:

The task of radically redefining how to market an insurance product from a necessity mindset to a lifestyle mindset required the assistance of one of the world’s premier lifestyle brands – Ferrari. Ferrari represents all the values that this new insurance product should stand for – a long history of strong company values and innovation, embracing modernity, design, competition and success – and all of that in an environment marked by style and zest for life.

Shot over 4 days in Italy, this video blurs the line of insurance and the Ferrari lifestyle, transferring the values and brand-recognition elements to this new insurance product. The end result fundamentally changed how these brokers identified, promoted and sold this new insurance product. Italy and Ferrari created a brand-new perception, transforming the average insurance into the Ferrari of Insurance Products!