Exclusive access experiences will be a part of the trust, safety and quality measures that travelers value. Some exclusives from Scotland include ‘Tea Time’ with Lady Edmonstone in her private home (a castle), and ‘Make your own Whiskey’ with the Master of Malt at Glengoyne Distillery.

Quality Over Quantity

Travel is going to become more expensive. Airport screenings will be long and invasive. Hotel and restaurant environments will transform from inviting to regulated. Some of these impacts will be short-lived, but others will linger for years.

Now more than ever, travel and event participants will evaluate the value and meaning of the ‘travel experience’, and that search will bring a list of new priorities to the forefront.

Once-in-a-lifetime experiences
Behind-the-scenes access
Authentic connections
Transformative moments

The quality of travel will evolve from the “to-do-list” agenda to encounters that go beneath the surface of a destination with authentic experiences that cannot be found in everyday life. Travel and events will be scrutinized for quality like never before, and the itineraries that inspire and transform a participant’s connection to the world will win the day.