Tango with the Unexpected: Buenos Aires

Internationally Awarded

CHALLENGE:

Engage an international delegation of 450 entrepreneurs with a diverse array of off-site affinity, recreation, dining and leisure programs.

OUR EVENT-SOLUTION:

As our attendees are all business owners and their families, we sought to animate the history and culture of the region with a particular focus on entrepreneurial business activities. In addition to the social and educational program, more than 40 different off-sites were created to highlight the Argentinian diversity in culture, arts and business.

A selection of our once-in-a-lifetime programming included:

• “Puertas Cerradas” introducing 17 entrepreneurial chefs to our attendees, engaging them in conversations that revealed how they had survived the economic collapse crisis of 2000-2001 by resourcefully tapping their culinary history. 

• “Tango Argentino” elevated Argentina’s great musical and dance legacy  – the tango. Traditional performances were combined with an inspiria created Hip Hop Tango interpretation, showcasing the essence of the tango and its evolution in changing markets.

• “The Life of Evita Perón” was used as a role model of what Argentinian lifestyle was and is about. inspiria created a special exhibition that not only celebrated her life but focused on the cultural understanding of what made her the controversial but still iconic figure that she was and still is. Understanding Evita’s life and lifestyle is key to understanding Argentinian culture.